As the Producer for this Emmy Award winning image spot, I executed a complex concept: the entire news team tossing a phone to each other to promote the station's app. The main challenge was that talent had to be filmed on different days and in various locations. Through detailed pre-production and VFX, we created a seamless and eye-catching final spot that stopped viewers in their tracks and successfully promoted the station, its talent, and the app. The spot was highly succesful driving downloads of the APP.
Role: Producer/Editor
This spot served as the official launch for WXIX's new 'First Alert Weather' brand. The strategic goal was to make a powerful first impression and cement the brand in our viewers' minds. I featured the entire meteorology team and utilized motion tracking with 3D animation to create standout visual moments that felt premium and new.
Roles: Producer/Editor
This 15-second broadcast spot was a key part of the on-air campaign to launch the new cincyweekend.com website. The creative goal was to contrast a dull weekend with a fun and enjoyable weekend. The promotion successfully aired and drove notable traffic to the new site.
Role: Editor/Writer/Producer
lRlThis broadcast promotion was designed to be hard-hitting and weighty, establishing WXIX's nightly coverage as the most comprehensive. The goal was to clearly communicate that WXIX had the 'most reporters' on the ground. To achieve this, I combined high-quality footage, captured over multiple nights, with 3D animation to create a driven, authoritative feel.
Role: Producer/Editor/Videographer/Writer
This 30-second broadcast spot was designed with a clear, strategic goal: to drive app downloads for a major car giveaway. I created this high-energy promotion by combining dynamic motion graphics, footage, and a strong sound design to build excitement and call viewers to action.
Role: Editor
This portfolio is a curated selection from over a decade of work. Many projects are not shown publicly to respect client confidentiality. If you're looking for a specific example, I'd be happy to provide a private link upon request.